Key Metrics
Total Contacts
220,475
190k leads & 22k pipeline
Lifetime Revenue
$33.0M
Samcart completed charges
Active Students
1,299
Contacts in student stage
Certified Practitioners
1,962
Fully certified (all-time)
Total Enrolments
4,001
All-time certification sales
Revenue (Jul 2026)
$11K
Month to date (1 day)
Calls This Month
14
6 answered (42.9%) · Jul 2026
Upcoming Events
12
In-person immersives
Revenue & Enrolments
Monthly Revenue
Collected revenue · Contract value (sales × $12k) · Meta ad spend — last 22 months
Funnel Performance
Ad spend (Meta) · Leads, applications, calls booked, calls answered & sales from NeonDB contacts table — last 19 weeks (Mon–Sun, current week partial)
Period:
Scale:
Series:
Funnel Cost Performance
Cost per stage — that week's ad spend ÷ the number of leads, applications, calls & sales in the same week · Ad spend on right axis — last 19 weeks (Mon–Sun, current week partial)
Period:
Scale:
Sale lag:
Series:
Funnel Conversion Rates
Stage-to-stage conversion — each week's stage count ÷ the previous stage's count in the same week · Ad spend on right axis — last 19 weeks (Mon–Sun, current week partial)
Period:
Scale:
Sale lag:
Series:
Time to Convert — Webinar Sign-up → Sale
Last 12 Months
Last 6 Months
Last Month
Sales Funnel & Student Status
Acquisition Funnel
All-time contact progression through funnel stages
Student Record Status
Breakdown of all 4,176 student records
Contact Stages & Call Activity
Contacts by Stage
Current distribution across all funnel stages
Sales Call Activity — active team only
Calls assigned vs answered by active team (Mar–May 2026)
Call Activity — Acuity scheduling
Weekly Calls by Type — All Call Bookings
Scholarship Calls, Interviews & Follow-Ups per week (by appointment date) · solid = attended, dotted = booked (incl. cancelled, no-shows & reschedules) · from Acuity
Weekly Calls by Type — First Booking per Contact
Each contact counted once, on their earliest-booked call only · by appointment date · solid = attended, dotted = booked · from Acuity
Sales Team Performance — active team only
Salesperson Performance
Assignments, answered calls & answer rate — Feb 18 to present
| Salesperson | Assigned | Answered | Answer Rate | Share of Team |
|---|
Upcoming Events
In-Person Immersives
Open events scheduled from June 2026 onwards
| Event | Start Date | Status | Type |
|---|
Recent Booking Activity (Apr–Jun 2026)
Acuity Booking Outcomes
Call bookings Apr–May 2026 broken down by type
Funnel Conversion Summary
Step-by-step conversion rates from all contacts
| Stage | Count | Conv. Rate |
|---|
Weekly Summary — w/e 01 Mar to 05 Jul 2026